As we enter the last quarter of 2017, social media marketers are keeping a keen eye on Instagram. The photo- and video-sharing platform has proven to be a formidable force for social media marketing. Instagram has actually surpassed Facebook and Twitter in terms of engagement.
Suffice it to say that you should by now have created a social media account for your business. If you haven’t, this is the time. This article offers some advice on creating an effective strategy for your Instagram content to maximize return on investment.
Develop a strong content strategy and schedule
The success of your entire Instagram marketing strategy rests on your content strategy. The fact of the matter is that for you to get the best results from your Instagram marketing campaigns, it is imperative that you come up with content that is not only relevant to your audience but also highly engaging. Third party tools such as Like4Like can be useful for this.
Therefore, the first step is establishing the type of content you will be publishing on your profile. Below are some categories of content to consider.
- Content centered on products: Among all content strategies used by businesses on Instagram, this is by far the most common. With this strategy, the primary focus of all your content is your products. It is a simple way of showing your current and potential customers on Instagram what you have to offer.
- Content centered on culture: Your company culture might be a considerably more interesting point of focus than the actual products that your business sell. You can decide to use Instagram as more of a tool for building a strong brand identity rather than an avenue for generating direct sales.
- A hybrid product- and culture-centric content strategy: Striking a balance between the above two strategies has proven to be extremely beneficial. If you can manage to do it yourself or hire a social media manager who can do it for you, you will see good returns on the resources you expend on your Instagram marketing campaigns.
- User generated content: In a case where you have fans and customers who are loyal and highly active on Instagram, posting the content they create can be an effective strategy. Note, however, that this is not the easiest strategy to execute and that it may be wise to start out with the other more straightforward strategies before trying this one out.
The next important thing after selecting the Instagram content strategy that is most suitable for your business step is scheduling your content. Keep in mind that Instagram made changes to its feed algorithm and content is no longer displayed chronologically. The extent to which users engage with posts factors into when and for how long they are displayed at the top of users’ feeds.
Increase your exposure by frequently posting highly engaging and relevant content using powerful social media content scheduling tools such as Later and Buffer. Proper timing boosts engagement, which has a direct impact of the success of your Instagram marketing.